Cook sat down with Sina Technology for an exclusive interview [Google translation] in which he touched on a number of topics. Notably, Cook shared that although this was his second visit to China as CEO of Apple, he has visited China numerous times since 1996 and he has observed tremendous changes over that time. 

Cook, who is on his first trip to China since becoming chief executive of the Cupertino, Calif.-based company, “had great meetings with Chinese officials today. China is very important to us and we look forward to even greater investment and growth here,” said spokeswoman Carolyn Wu. She declined to identify any of the Chinese officials or give further details on the meetings.