Apple wants you to know that Steve Jobs wasn’t just into the idea of iBooks and an iBookstore, but was intimately involved in its product design and launch in the fall of 2009 and early 2010.
- The “page curls” in the iBook app, which show up when you flip an iBook’s page? That’s Steve Jobs’s idea.
- It was Jobs’s idea to pick “Winnie-the-Pooh” as the freebie book that came with every iBook app. Not just because Jobs liked the book, Cue said, but because it showed off iBook’s capabilities: “It had beautiful color drawings, that had never been seen before in a digital book.”
- Jobs was also specific about the book he used to show off the iBook during his initial iPad demo in January 2010. He picked Ted Kennedy’s “True Compass” memoir, because the Kennedy family “meant a lot to him,” Cue said.